Non-Resident Indians (NRIs)
have carved a niche for themselves in many parts of the globe as successful
entrepreneurs, professionals like doctors and engineers, teachers, artists and
in many other professions. NRI Banking
services provide a banking and
wealth management platform that caters exclusively to the evolving needs and
requirements of successful NRIs. Here, we will try and summarize the wealth
management expectations of NRIs:
Wide-ranging product
availability
A broad selection of wealth
management options including equities, bonds, commodities, cash bonds, mutual
funds, structured notes, hedge fund investments and equity-linked products and
research and market information services that can deliver global insights.
Lifestyle privileges
Offering insights into the
latest trends in luxury living, being invited to exclusive cultural and
entertainment shows and wealth management seminars are some of the lifestyle
privileges that NRIs look forward to from their banking partner.
Global access and banking
convenience
A significant portion of NRIs
are globetrotters either working or having business at different international
locations. They would like to access their private banking / wealth management
accounts from anywhere across the world, at anytime, preferrably through secure
digital channels like Internet Banking or Mobile Banking.
Global banking convenience
would also mean being able to access a wide network of banking business centres
and ATMs worldwide from where they can access and conduct banking transactions
easily. A globally accessible phone banking channel would also be an advantage.
Exclusive banking offers
Providing exclusive banking
offers acts as a magnet for NRI customers. Examples could include annual fee
waivers on credit cards, complimentary global fund transfers, preferential
pricing on transactional services and traditional banking products, enhanced
rewards programs etc.
Linked access to banking
facilities in India
Many NRIs still have binding
ties with India including banking and financial relationships. A wealth
management provider who can provide easy link-up access to their banking
account in India would be preferred to a provider who cannot.
A number of banks have come up
with exclusive services to target this segment. In fact, ATMs and relationships
to provide high-end access to their NRI
Banking wealth management customers.